Foras was founded in 2021 with the intention of creating a small and curated range of fragrances that were priced fairly and lasted well on the skin. We wanted the packaging to be colourful and attractive but high quality and perfect for gifting to loved ones.
Each fragrance was developed for a different person in the perfumer's family to celebrate birthdays or special occasions. Instead of being made as one single range, they have therefore each developed at different stages and with an entirely different person in mind but all with an overarching connection and style between them.
We work solely with Alexander Verier, who is a formulator and perfumer from Kent, England. Past fragrance clients have included Oliver Spencer, Grenson Shoes, Dom Perignon and Fortnum and Mason. In his career spanning over 15 years in the industry, he has worked on hundreds of formulations and products as well as sourcing packaging and managing production and distribution for private clients.
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